Director, Marketing Communications - Lincoln at Efds, Detroit, MI

Director, Marketing Communications - Lincoln at Efds in Detroit, MI. Est. up to $160k. Apply with swipeandhired.

The Director of Marketing Communications is a pivotal leadership role responsible for setting Lincoln’s communications strategy and owning all paid marketing communications across the brand. This includes media, retail and dealer Tier 2 assets, sales events, Certified Pre-Owned (CPO), social and ambassador programs, experiential marketing, and brand partnerships. In this role, you will translate brand, customer, product, and business priorities into integrated marketing programs; lead agency and internal partners from strategy and brief through creative development, production, deployment, optimization, and measurement; and ensure Lincoln shows up consistently and distinctively across customer touchpoints.