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Director, Non-Personal Promotion, Alixorexton at Alkermes, Waltham, MA

Director, Non-Personal Promotion, Alixorexton at Alkermes in Waltham, MA. $200,000 to $240,000 a year. Apply with swipeandhired.

The Director, Non-Personal Promotion is a key member of the Alixorexton Brand Team, responsible for leading the development and execution of integrated non-personal promotional strategies across healthcare professional and patient/caregiver audiences. This individual will oversee media strategy, digital marketing, CRM, websites, content deployment, and promotional effectiveness in support of Alixorexton brand objectives across narcolepsy and idiopathic hypersomnia (IH).
Reporting to the Senior Director, Alixorexton Brand Lead, this individual will lead a team and partner closely with Customer Experience Marketing, Market Access, Commercial Operations, Market Research, Regulatory, Legal, Medical Affairs, Corporate Communications, and external agency partners to deliver integrated programs that support market readiness, launch execution, and long-term brand growth.
Alkermes has a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment with 60% of time in the office and 40% from home.

Key Responsibilities:

Non-Personal Promotion Strategy

Lead development and execution of non-personal promotion strategy in support of Alixorexton brand objectives
Lead development of integrated non-personal promotional plans that align with brand strategy and business objectives
Translate customer insights and business priorities into impactful promotional programs and engagement initiatives
Ensure coordinated execution across personal and non-personal promotional channels
Partner with Customer Experience Marketing to support integrated customer engagement strategies and execution
Brand Media Strategy & Planning
Lead development and execution of the Alixorexton media strategy and annual media plan
Oversee media investment planning and optimization across healthcare professional and patient/caregiver audiences
Partner with agencies and internal stakeholders to identify effective channels, tactics, and engagement opportunities
Monitor media performance and optimize investments based on customer insights, analytics, and business priorities
Ensure media plans support pre-launch, launch, and lifecycle objectives

Digital Marketing & Customer Engagement

Lead development and execution of digital marketing initiatives, including websites, CRM programs, email marketing, and other non-personal engagement channels
Oversee content strategy and deployment across customer-facing digital platforms
Partner with Customer Experience Marketing to deliver effective customer experiences across channels and touchpoints
Drive continuous improvement through testing, learning, and optimization
Ensure digital engagement programs align with brand strategy and customer needs

Cross-Functional Leadership

Partner closely with HCP Marketing, Patient Strategy & Marketing, Customer Experience Marketing, Medical Affairs, Market Access, Commercial Operations, Market Research, Regulatory, Legal, and Corporate Communications to ensure aligned execution of brand priorities
Lead agency and vendor relationships, ensuring delivery of high-quality work on time and within budget
Support launch readiness planning and execution across the organization
Influence stakeholders across functions to drive alignment, decision-making, and business results

People Leadership

Recruit, develop, and lead a high-performing non-personal promotional team
Provide coaching, mentorship, and performance management to direct reports
Build capabilities required to support launch and long-term brand growth
Foster a collaborative, innovative, and results-oriented culture

Minimum Qualifications:

Bachelor's degree required, MBA or other advanced degree preferred
12+ years of pharmaceutical, biotechnology, healthcare, or related commercial experience

Preferred Qualifications:

Minimum of 5 years of progressive marketing experience, including digital marketing, non-personal promotion, customer engagement, or brand marketing responsibilities
Demonstrated success developing and executing commercial strategies that drive business results
Demonstrated success leading non-personal promotion, digital marketing, media, or customer engagement initiatives within the pharmaceutical or biotechnology industry
Proven ability to lead complex cross-functional initiatives within a matrixed organization
Prior people leadership experience with a track record of developing, coaching, and leading high-performing teams
Demonstrated ability to influence stakeholders and senior leaders across functions
Strong strategic, analytical, and problem-solving capabilities
Experience managing agencies, vendors, and external partners
Experience operating effectively in a pre-launch or launch environment
Experience in neuroscience, neurology, sleep medicine, rare disease, or other complex therapeutic categories
Experience developing and executing media strategies and integrated promotional campaigns
Experience working with CRM platforms, digital marketing channels, and customer engagement technologies
Experience leveraging customer insights and analytics to inform commercial decision-making
Experience operating effectively in a pre-launch or launch environment

Knowledge, Skills & Abilities:

Strong strategic thinking and business acumen
Deep understanding of non-personal promotion, media strategy, digital marketing, customer engagement, and content strategy
Excellent communication, presentation, and influencing skills
Ability to translate customer insights and analytics into actionable business recommendations
Strong analytical and problem-solving capabilities
Ability to balance strategic planning with operational execution
Proven ability to manage multiple priorities in a fast-paced environment
Demonstrated ability to drive results through collaboration and influence

Travel Requirements:

Approximately 20-30% travel

The annual base salary for this position ranges from $200k to $240k. In addition, this position is eligible for an annual performance pay bonus. Exact compensation may vary based on skills, training, knowledge, and experience. Alkermes offers a competitive benefits package. Additional details can be found on our careers website: www.alkermes.com/careers#working-here

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