Director, Product Marketing - Lincoln at Efds, Detroit, MI

Director, Product Marketing - Lincoln at Efds in Detroit, MI. Est. up to $160k. Apply with swipeandhired.

The Director of Product Marketing, Lincoln is a pivotal leadership role responsible for shaping Lincoln’s future product portfolio, leading the Product Marketing organization, and ensuring every vehicle delivers on the brand’s promise, client expectations, and business objectives. This leader owns the product marketing agenda and key portfolio recommendations across the development process, integrating voice of the client, competitive intelligence, brand strategy, volume and revenue objectives, offering strategy, pricing, content, and product mix. As Lincoln’s product and market expert, you will partner across product development, design, finance, research, sales, quality, and brand teams to make clear trade-offs, drive timely decisions, and create compelling vehicles that strengthen desirability, quality, and profitability—and help make Lincoln a brand clients cannot live without.