How does swipeandhired work?

You set your target roles, salary floor and locations once. swipeandhired scores matching postings against your profile, drafts tailored application materials with AI, and either lets you swipe to apply, one tap at a time, or runs fully on autopilot. Every application is tracked in your dashboard.

Which ATS platforms does swipeandhired support?

All of them. swipeandhired applies on every applicant tracking system (ATS) employers use, including Workday, SmartRecruiters, Greenhouse, iCIMS, Lever, Ashby, Taleo, SuccessFactors, Oracle Cloud and Jobvite, and on a company's own careers page when it uses none of them. You can also bring any posting yourself by link or pasted text.

Can I cancel my subscription?

Anytime, in one click from the billing portal in Settings. Your plan stays active until the end of the current billing period. No retention calls, no dark patterns.

Is my data used for training AI models?

Our platform AI provider may use the content we send it, your profile and the job posting, to improve its models. We never sell your data. If you bring your own AI provider key, requests go directly to your provider under their terms.

Manager, Regional Marketing - NY at Green Thumb, New York

Manager, Regional Marketing - NY at Green Thumb in New York. $85,000 to $100,000 a year. Apply with swipeandhired.

This role can involve up to 50% travel, including nights and weekends.

The Role

The Manager of Regional Marketing is responsible for developing, managing, executing, and analyzing the New York regional marketing programming to accelerate our growth in the markets. GTI’s sales and retail footprint has rapidly grown and reached a scale that requires additional focus on key local brand building and revenue driving activities in New York. The Manager, Regional Marketing will serve as an important role within the market to coordinate and organize initiatives in partnership with regional stakeholders while also serving as the key conduit between the region and central corporate teams to translate brand and market objectives into tactical programs that can be executed in each market.

The Manager of Regional Marketing will report directly to the Commercial General Manager, with significant visibility to the Revenue, Retail and Marketing executive teams. This position requires an individual who has the intellectual flexibility to build strategic programs to support a rapidly growing business while also being a hands-on brand builder who is not worried about getting their hands dirty.

The leader must work with cross-functional partners across Revenue, Retail and Marketing to identify and execute near term opportunities while building the infrastructure that will enable to the organization to execute best-in-class programming and achieve long-term aspirations.

Responsibilities

Development of regional marketing priorities, strategies, and solutions

Responsible for the planning, coordination and local execution of all centrally and regionally led marketing programs in market, Including but not limited to event sponsorships, In-store events, national and regional, promotions, strain/product launches, wholesale programs, etc.

Management and coordination of master regional program calendar that is inclusive of all marketing programs and activities within the region inclusive of strain/product launches, national programs, regional promotions/events and retail operations initiatives. Prioritization of opportunities, especially when communicating through digital channels, will be crucial when managing the master calendar.

Customizes digital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs

Development, planning and execution of new product and strain launch strategies. Closely monitors Innovation calendar and stays In constant communication with regional stakeholders to ensure all launches are maximized through digital and printed channels.

Serves as the "go-to" for central teams to reach out to for any regional marketing Initiatives

Ownership of local marketing budgets including tracking spend and measuring return on investment

Monitor and understand local competitive environment, particularly related to promotional activities, to ensure that GTI’s local strategies and tactics are market-leading and effective

Develop and improve processes to streamline marketing program development across the central teams as well as broader CPG marketing, sales, and retail organizations

Become the expert in understanding state regulations to inform marketing program opportunities and ensure program and employee compliance with all Green Thumb-based state guidelines

Qualifications

A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb

Bachelor’s degree preferred

5+ years experience in a related field marketing role or broader marketing, brand, or commercial sales roles

Track record of building strong relationships with cross functional and regional partners

Experience managing and developing junior marketer(s) is preferred

A thorough understanding of consumer and trade marketing strategies and experience developing and adapting programs to fit local needs

Ability to think strategically and connect high-level strategic objectives to tactical program needs and development

Knowledge of local on and off-premise cannabis market, including local laws and statutes

Strong budget management skills with previous budget management and oversight experience

Ability to gain and maintain an in-depth understanding of target consumer and market trends

Compliance with all standard safety requirements and guidelines

Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)

Strong communication skills – written and verbal

Highly motivated, self-directed, innovative, and able to work independently or among teams with keen judgment, common sense, and resourcefulness

Adapts and thrives in a demanding, fast-paced environment

Possesses a high level of critical thinking

Operates with a high level of professionalism and integrity, including dealing with confidential information

Strong organization planning & project management skills

Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.

Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 50%

Additional Requirements

Must pass any and all required background checks

Must be and remain compliant with all legal or company regulations for working in the industry

Must possess valid driver’s license

Must be a minimum of 21 years of age

Must be approved b y state badging agency to work in cannabis industry

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range
$85,000 — $100,000 USD