Marketing Lifecycle Analyst at State Farm, Bloomington, IL

Marketing Lifecycle Analyst at State Farm in Bloomington, IL. $80,600 to $101,450 a year. Apply with swipeandhired.

[Marketing, Design, and Communications]

Overview

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. We're moving with urgency to become a Next Gen Good Neighbor, with technology that strengthens human connections and enhances the customer experience. As an employee, you'll spend less time navigating systems and more time applying judgment, empathy, and expertise in the moments that matter most.
Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.

Responsibilities

The Marketing Lifecycle Analytics Analyst is responsible for measuring and analyzing prospect and consumer behavior across the marketing lifecycle to identify opportunities that improve marketing effectiveness, conversion, and profitable growth. This role transforms customer and marketing data into actionable insights that help optimize the customer experience and support data-driven marketing decisions. The Marketing Lifecycle Analytics Analyst partners closely with Marketing Lifecycle Analytics Managers, Marketing Strategy Analytics, Marketing Performance Analytics, Marketing Science, Campaign Management, and other business stakeholders to deliver analyses that improve customer progression throughout the marketing funnel.
Primary responsibilities include:

Qualifications

Items of Note:

Our Benefits

Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!

Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!
Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL
Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.
For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.
For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
For Colorado, Hawaii and Washington State candidates:
Salary range: $88,660 - $111,595
Application deadline is expected to close on 10/30/2026. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.
For California, New York, and CT candidates:
Potential salary range: $100,750 - $126,812.50
Potential yearly incentive pay: up to 15% of base salary
Competitive Benefits, including:

For more details, visit our benefits summary page.