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Regional Digital Marketing Manager at SpringHill Suites Colorado Springs North Air Force Academy, Honolulu, HI

Regional Digital Marketing Manager at SpringHill Suites Colorado Springs North Air Force Academy in Honolulu, HI. Full-time. $80,000 to $85,000 a year. Apply with swipeandhired.

USD $80,000.00/Yr.

Compensation Maximum

USD $85,000.00/Yr.

Pay Class

Full Time

Compensation Type

Yearly

Highgate Hotels

Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands. www.highgate.com

Location

Overview

The Regional Digital Marketing Manager plays a key role in driving digital demand and revenue for the Highgate Hawaii regional portfolio, supporting property ecommerce channels, website performance, and digital strategy. This role supports the day-to-day execution of revenue generation through the analysis, auditing and refinement of SEO/GEO, SEM, paid media, email/CRM, website and digital initiatives, working closely with the portfolio’s Regional Marketing Managers to ensure digital strategy and overall digital health is upheld and optimized across channels. The Regional Digital Marketing Manager monitors and supports channel performance and analytics, optimizes the guest digital journey from discovery to booking, and partners with agencies, sales and revenue teams, and on-property stakeholders to translate data into actionable improvements. This role also supports broader digital marketing initiatives as needed and positively contributes to enhancing guest satisfaction and team culture.

Responsibilities

Fundamental Requirements:

Ecommerce & Website Management

Support the monitoring of day-to-day health, accuracy, and performance of property websites, booking engines, and public-facing digital platforms
Support regular updates of website content assets to reflect business objectives, seasonality, promotions, and key property selling points, while maintaining site health and digital strategy
Coordinate with CMS and web development vendors to implement site updates, fixes, and enhancements
Help identify new opportunities for digital revenue-drivers and optimization opportunities that enhance the customer journey

SEO/GEO & Paid Media

Help support the SEO/GEO strategy and execution across property websites and digital content
Assist in the auditing of paid digital advertising campaigns across search, display, and social channels
Liaise with partner agencies to support tracking deliverables and channel performance
Regularly review channel performance reporting and data analytics; supply actionable insights to the Regional Marketing Managers

Email & CRM

Support segmentation and performance tracking for email/CRM programs
Support e-marketing campaign performance and data analysis across property channels, reporting actionable insights to the Regional Marketing Managers

Reporting & Thought Leadership

Support monthly stakeholder reporting and assist in monitoring effective benchmarks for measuring KPIs/ROIs across ecommerce and digital channels
Monitor trends in ecommerce, digital and emerging channels, and share relevant insights with the marketing team

General Requirements:

Maintain a warm and friendly demeanor at all times
Must be able to effectively communicate both verbally and written with all level of employees and guests in an attentive, friendly, courteous, and service-oriented manner
Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests
Must be able to multitask and prioritize departmental functions to meet deadlines
Approach all encounters with guests and employees in an attentive, friendly, courteous, and service-oriented manner
Attend all required meetings and trainings
Maintain regular attendance in compliance with Highgate Hotel standards, as required by scheduling, which will vary according to the needs of the hotel
Maintain high standards of personal appearance and grooming, including attire that meets dress code requirements with a nametag
Comply with Highgate Hotel standards and regulations to encourage safe and efficient hotel operations
Maximize efforts towards productivity, identify problem areas, and assist in implementing solutions
Must be effective in handling problems, including anticipating, preventing, identifying, and solving programs as necessary
Must be able to cross-train in related areas
Must be able to maintain confidentiality of information
Must be able to show initiative, including anticipating guest or operational needs
Perform other duties as requested by management

Qualifications

Education & Experience:

Minimum of 3 to 4 years' experience in Ecommerce and Digital Marketing (hospitality industry preferred)
Demonstrated experience managing front- and back-end website content, SEO/GEO, SEM, paid media, and email/CRM programs, including ROI / KPI metrics
Proficient in Microsoft Office, GA4 and E-commerce suite; working knowledge of CMS platforms and hospitality booking engines a plus
Working knowledge of SEO/GEO strategy, SEM tools, paid media platforms, email/CRM systems
Strong analytical skills with the ability to translate performance data into clear, actionable recommendations
Demonstrated ability to develop and maintain relationships across stakeholder groups (e.g. GMs, Sales and Revenue Leaders, Regional Team, Agency Partners)
Strong project management and organizational skills, with the ability to manage multiple property channels simultaneously
Knowledge of full-funnel digital marketing and channel disciplines
Ability to work efficiently, effectively and gracefully in a high-pressure & high-stress environment

Physical requirements:

Flexible and long hours sometimes required
Computer/Desk work for extended periods
Light work: exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects

Benefits

We are pleased to offer to our full-time associates a comprehensive and competitive benefits package designed to support your health, well-being, and financial future.

Medical insurance, dental insurance, vision insurance, life insurance, short-term and long-term disability insurance

401(k) Retirement Plan with employer matching contributions

Paid holidays
Paid vacation
Paid sick leave (provided in accordance with applicable law)
Employee assistance program (EAP)
Educational opportunities / Tuition reimbursement
Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law

For Employees Based in Washington:

8 paid holidays per year
Up to 20 days of paid vacation per year, based on classification and length of service
Paid Sick & Safe Time accrues at 1 hour for every 30 hours worked, with up to 72 hours of unused time carried over from one anniversary year to the next.

For Employees Based in Colorado:

8 paid holidays per year; employees working in the City of Denver receive 64 hours of designated holiday time per calendar year
Up to 20 days of paid vacation per year, based on classification and length of service
6 days or 48 hours of Paid Sick Leave per year, accrued at 1 hour for every 30 hours worked.

For Employees Based in California:

8 paid holidays per year
Up to 20 days of paid vacation per year, based on classification and length of service, capped at 1.5x annual accrual rate; non-supervisory employees working in the City of Los Angeles accrue up to 22 days of Compensated Time Off, based on length of service capped at 192 hours of combined PST and CTO.
Paid Sick Time accrues at 1 hour for every 30 hours worked, unused time is carried over from one anniversary year to the next up to a maximum of 80 hours; employees working in the