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Search Engine Optimization/Answer Engine Optimization (SEO/AEO) Strategy Lead-Vice President at JPMorgan Chase, Chicago, IL

Search Engine Optimization/Answer Engine Optimization (SEO/AEO) Strategy Lead-Vice President at JPMorgan Chase in Chicago, IL. Apply with swipeandhired.

Shape how customers discover and engage with Chase across traditional and AI-powered search experiences.

As the Search Engine Optimization/Answer Engine Optimization (SEO/AEO) Strategy Lead on the Paid Media team, you will serve as the primary strategic advisor and day-to-day lead for organic and AI-powered search. You will define and lead the organic search strategy for a line of business, translating customer intent, search behavior, competitive trends, performance data, and emerging discovery patterns into an actionable, prioritized roadmap. In partnership with product, content, technology, analytics, media, compliance, and external agencies, you will align stakeholders around shared objectives and guide initiatives from opportunity identification through implementation and measurement. You will provide clear recommendations to senior leaders and drive measurable customer and business outcomes. This role requires deep SEO expertise, a strong understanding of AI-powered discovery, and the ability to influence outcomes across complex, cross-functional teams without direct authority.

Job responsibilities

Own the line-of-business SEO/AEO strategy and roadmap, establishing objectives, priorities, success measures, governance, and sequencing based on customer needs, business goals, opportunity sizing, and implementation capacity.

Serve as the primary strategic advisor and day-to-day lead for line-of-business stakeholders, translating business priorities into search strategies and aligning product, content, UX, technology, analytics, media, legal, risk, compliance, and external partners around execution.

Analyze organic performance, customer intent, competitive movement, algorithm and platform changes, and AI-powered discovery trends to identify opportunities and provide recommendations across content, information architecture, structured data, technical SEO, user experience, and conversion.

Build and manage an intent-led content and experience roadmap across the customer journey; identify content gaps, evaluate existing experiences for quality and relevance, and prioritize improvements that increase discoverability, engagement, and conversion.

Develop a clear point of view on AEO and AI-powered discovery, including how brands and content are surfaced, summarized, recommended, and cited across search engines and answer-first experiences; translate emerging patterns into scalable optimization and measurement practices.

Lead opportunity sizing, forecasting, experimentation, and performance measurement; establish KPIs and test-and-learn plans that connect SEO/AEO activity to outcomes such as qualified traffic, engagement, applications, leads, conversions, and incremental business value.

Create executive-ready narratives and recommendations for senior stakeholders, clearly communicating performance, opportunities, dependencies, risks, decisions, and next actions while holding internal teams and external partners accountable for delivery.

Required qualifications, capabilities, and skills

8+ years of experience in SEO, organic search, digital marketing, content strategy, or a related discipline, including 3+ years leading end-to-end strategies across complex, cross-functional initiatives.

Demonstrated success developing and executing SEO strategies that improved qualified traffic, search visibility, engagement, leads, applications, conversions, or other measurable business outcomes.

Deep knowledge of content SEO, technical SEO, information architecture, structured data, keyword and intent research, competitive analysis, and organic search performance measurement.

Experience translating business objectives, customer needs, performance data, and market trends into prioritized strategic roadmaps, opportunity sizing, forecasts, and actionable recommendations.

Strong understanding of AI-powered search and answer experiences, including the factors influencing content retrieval, summarization, recommendation, citation, brand authority, and visibility.

Exceptional executive communication and storytelling skills, with the ability to simplify complex findings, establish a clear point of view, influence senior stakeholders, and drive decisions without direct authority.

Proven ability to lead internal and external cross-functional partners, manage competing priorities and dependencies, and move multiple initiatives from strategy through implementation in a highly matrixed organization.

Preferred qualifications, capabilities, and skills

Hands-on experience with enterprise SEO, AI-visibility, analytics, and reporting platforms such as BrightEdge, Profound, Adobe Analytics, Google Search Console, Screaming Frog, Botify, Conductor, Tableau, or similar tools.

Experience in financial services or another highly regulated industry, including collaboration with legal, risk, compliance, accessibility, privacy, and brand-governance teams.

Experience managing agency or vendor relationships, including scopes of work, deliverables, performance expectations, quality assurance, and accountability.

Familiarity with web product development and delivery practices, including Agile workflows, tagging and measurement requirements, content management systems, experimentation, and collaboration with engineering teams.