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Senior Associate, Campaign Lead – American Dream Initiative & National Small Business Month at JPMorgan Chase, Wilmington, DE

Senior Associate, Campaign Lead – American Dream Initiative & National Small Business Month at JPMorgan Chase in Wilmington, DE. Est. up to $130k. Apply with swipeandhired.

Small businesses are the backbone of the American economy, and the marketing that supports them deserves the same ambition they bring to their work. This is your opportunity to take ownership of one of the firm's most visible annual moments — a nationwide celebration of entrepreneurship that reaches business owners when they need support most. You'll join a team of creative and marketing strategists whose mission is to amplify the Chase for Business brand to small business owners across the US, overseeing paid and owned content while partnering closely with our public relations team to drive earned coverage. If you think in campaigns — not tasks — and thrive at the intersection of creative strategy and hands-on execution, this role was built for you.

As a Senior Associate, Campaign Lead on the Brand Creative and Advertising team within Consumer & Community Banking's Business Banking Marketing organization, you will own marketing and creative for the American Dream Initiative's Business Growth and Entrepreneurship pillar and lead Business Banking's largest paid, earned, and owned campaign of the year: National Small Business Month. You'll shape campaign strategy, oversee creative execution, and ensure the work shows up consistently across channels — bringing a campaign marketer's instincts to a role that blends strategic ownership with real-world execution. Based in Wilmington, Delaware, you'll work in close partnership with the Vice President of Campaign Lead, cross-functional marketing teams, bankers, PR, and external agencies to deliver work that reaches small business owners nationwide and reflects the firm's commitment to entrepreneurship.

Job responsibilities

Lead National Small Business Month end-to-end as the team's largest paid, earned, and owned campaign of the year

Own the American Dream Initiative for the Business Growth and Entrepreneurship pillar under the Chase for Business brand, from strategic planning through final execution

Partner with the Vice President of Campaign Lead to align campaign strategy with broader marketing and business priorities

Develop and refine integrated campaign strategy across paid, earned, and owned channels to deliver a cohesive brand experience

Coordinate cross-functional partners — including creative, media, public relations, and social teams — to deliver a unified campaign

Translate business and marketing objectives into compelling campaign narratives and creative briefs that inspire strong creative output

Manage campaign timelines, budgets, and deliverables to ensure on-time, on-strategy execution across all workstreams

Monitor campaign performance and incorporate learnings into real-time optimizations to maximize impact

Present campaign strategy, progress, and results clearly and confidently to senior stakeholders

Build and maintain strong working relationships with internal partners and external vendors to drive seamless collaboration

Required qualifications, capabilities, and skills

Formal training or certification on Campaign Marketing concepts and 4+ years applied experience

Demonstrated experience leading a marketing campaign from strategy through execution across paid, earned, and owned channels

Proven ability to manage multiple workstreams and competing deadlines simultaneously without sacrificing quality

Experience developing creative briefs or campaign strategy documents that guide cross-functional teams

Strong written and verbal communication skills, including the ability to present confidently to senior stakeholders

Experience managing or collaborating with external creative or marketing agencies and vendors

Willingness and ability to travel, including occasional weekends, to support campaign shoots; approximately 10–20 travel days per year anticipated

Bachelor's degree in marketing, communications, business, or a related field

Preferred qualifications, capabilities, and skills

Experience leading a large-scale, multi-channel campaign comparable in scope to a flagship annual initiative

Background in financial services or banking marketing

Experience marketing to small business owners or entrepreneurs

Familiarity with production logistics for photo or video shoots

Experience working within a highly regulated marketing environment

Familiarity with regulatory disclosure requirements applicable to financial services marketing content