Social Media Manager at City of New York, New York City, NY

Social Media Manager at City of New York in New York City, NY. Full-time. Est. up to $130k. Apply with swipeandhired.

The Campaign Finance Board is a nonpartisan, independent city agency that empowers New Yorkers to have a greater impact on their elections. Our mission is to make local democracy more open, transparent, and equitable by removing barriers to participation.

We make it easier for New Yorkers to vote, meaningfully support candidates for city office, and run for office themselves. NYC Votes, our voter engagement initiative, meets people where they are to share trustworthy election information and help New Yorkers make a plan to vote. We publish the citywide Voter Guide, which delivers information about candidates directly to voters’ doors. Our public matching funds program ensures small contributions can make a big difference, allowing regular people to run for office by relying on the support of other regular people, not just wealthy donors and special interests. And we lift the veil on how candidates raise and spend money, increasing transparency and accountability in local government.

We believe that when every New Yorker is empowered to participate meaningfully in elections, candidates will better reflect the communities they serve, elected leaders will be more accountable to the public, and New Yorkers will have a democracy they can truly trust.

ABOUT THE DIVISION

Public Affairs Division

The Public Affairs division engages New Yorkers, informs them about elections, and boosts their participation in the democratic process. We make election information accessible and relevant and, increase engagement with underrepresented communities.

The division includes Marketing and Digital Communications, Community Engagement, Language Access, and Public Relations. Our division’s work includes publishing the citywide Voter Guide, running the official citywide Debates Program, and managing the voter engagement initiative, NYC Votes.

Marketing & Digital Communications Unit

The Marketing & Digital Communications Unit is responsible for managing the agency’s branding and our direct-to-voter communications, including multi-channel advertising campaigns, social media, website content, and email and text-message outreach. This unit also produces the city Voter Guide that we distribute to over 5 million registered voters to ensure New Yorkers know when to vote, how to vote, and who they are voting for.

JOB DESCRIPTION

The Public Affairs department of the New York City Campaign Finance Board seeks a creative, forward-thinking Social Media Manager to help take NYC Votes and CFB’s digital presence to the next level. Reporting to the Digital Media Strategist, the Social Media Manager will help shape how the agency shows up online by developing content strategies, managing content calendars, producing content, and supporting the influencer program. This is an opportunity to bring fresh ideas to the table and find new ways to connect New Yorkers, particularly in underrepresented communities, to the democratic process.

We’re looking for a digital storyteller who pairs strong creative instincts with a passion for civic engagement. You recognize social media's potential to make government more relevant and accessible, think strategically about growing our channels, and turn a great idea into compelling content. You bring expertise in social-first copywriting, vertical video production, and social-first design, along with the ability to translate complex information into clear, engaging stories. Importantly, you’re energized by using social media to break down barriers to civic participation.

The responsibilities and tasks to be completed in this role include, but are not limited to:

• Create digital content for NYC Votes and the NYC Campaign Finance Board, primarily short-form video and social media copy.

• Collaborate with the Design Team to produce graphic content.

• Maintain a social media content calendar aligned with election cycles and strategic priorities.

• Support influencer campaigns by pitching new partners, crafting creative briefs, and supporting with campaign analysis.

• Collect, analyze, and report on digital content performance, providing data-driven insights to optimize campaigns and inform stakeholders.

• Conduct rapid-response to publish timely, relevant content during voting periods, ensuring accurate and accessible information for all audiences.

• Collaborate with cross-functional teams to execute campaigns that engage priority audiences, including youth voters, voters with disabilities, Languages Other Than English (LOTE) communities, and justice-impacted voters.

• Ensure all content meets accessibility, inclusivity, and language access standards.

ESSENTIAL KNOWLEDGE, SKILLS, ABILITIES & OTHER BEHAVIORS (KSAOs)

We're seeking individuals eager to make an impact, even if they don't tick every box on our job description. We believe in the power of diverse perspectives and the unique blend of lived experiences, non-traditional education pathways, practical know-how, and a variety of skills and abilities that each candidate brings to the table. If you're ready to learn and grow with us, we encourage you to apply and be part of our dynamic team.

Knowledge

• Social Media Platforms & Content Practices: Knowledge of platform-specific formats, conventions, features, and best practices across major and emerging digital channels.

• Social Media Strategy & Performance Measurement: Knowledge of social media performance benchmarks and methods for evaluating content effectiveness.

• Editorial Planning & Content Strategy: Knowledge of editorial calendars, content planning practices, and approaches to aligning social media content with organizational goals.

• Audience Research & Engagement: Knowledge of audience engagement strategies, segmentation, and approaches to reaching and growing diverse digital audiences.

• Influencer Marketing & Partnerships: Knowledge of influencer partnership models and approaches to reaching priority audiences through trusted messengers.

• Accessibility, Language Access & Compliance: Knowledge of digital accessibility standards (e.g., WCAG), plain-language practices, multilingual communication, and brand messaging requirements (e.g., nonpartisanship).

Skills

• Editorial & Copywriting: Write compelling, accurate, and accessible copy for short- and long-form digital content, adapting messaging to different platforms and audiences.

• Social-First Video Production: Conceptualize, produce, and edit engaging short-form video content designed for social platforms.

• Content Strategy & Creative Development: Translate organizational objectives into creative concepts, content briefs, and coordinated video, graphic, and copy deliverables.

• Data Analysis & Reporting: Collect and interpret social media performance data, prepare reports, and translate findings into actionable content recommendations.

• Project & Workflow Management: Manage content calendars, coordinate production and approval workflows, and track deliverables to ensure deadlines are met.

• Brand Voice & Editorial Consistency: Apply, maintain, and evolve the agency's voice across platforms while ensuring content remains consistent with organizational priorities.

• Cross-Functional Coordination: Coordinate with internal teams, external vendors, and partners to develop content, manage approvals, and maintain alignment across projects.

• Influencer Program Execution: Research potential creators, coordinate partnerships, and support campaign execution.

• Rapid Response & Community Management: Draft timely responses to voter questions, manage audience interactions, and coordinate responses to emerging issues across social platforms

Abilities

• Analytical Thinking: Ability to synthesize organizational priorities, evaluate content performance, set and interpret KPIs, and make data-driven recommendations.

• Prioritization & Time Management: Ability to manage multiple campaigns and content calendars under deadlines.

• Audience-Centric Approach: Ability to design content and strategies that effectively reach and engage priority audiences.

• Problem-Solving & Adaptability: Ability to anticipate and adjust approaches when circumstances change.

• Communication: Ability to clearly convey strategy, guidance, and performance insights to internal teams, leadership, and external partners.

Other Characteristics

• Brings fresh ideas and creative perspectives to social media content and strategy, with an interest in continually improving and evolving digital channels.

• Is curious about barriers to civic participation faced by New Yorkers, connecting social media to the goal of better reaching underrepresented communities.

• Takes the initiative to identify opportunities and propose solutions.

• Is curious about emerging marketing trends, platform developments, and audience behaviors, applying insights thoughtfully to content development.

• Collaborates effectively across teams, welcomes feedback, and balances creative vision with organizational priorities.

• Exercises sound editorial judgment, balancing creativity and audience relevance with accuracy, accessibility, and nonpartisanship.

PREFERRED QUALIFICATIONS

• Bachelor’s degree in video production, communications, journalism, marketing, public policy, or a related field; advanced degree or equivalent professional experience a plus

• 2–4 years of experience in social media management, content creation, or digital content strategy.

• Proven ability to develop content for diverse and multilingual audiences, with an understanding of accessibility and language access best practices

• Strong on-camera presence

• Familiarity with New York City government, civic engagement initiatives, or voter education

• Proficiency in Spanish, Bangla, Chinese (Mandarin or Cantonese), or Korean to support content development and engagement with diverse New York City audiences.

APPLICATION INSTRUCTIONS

While completing the application candidates are invited to provide a cover letter via attachment or the 'Message to the Hiring Team' field on SmartRecruiters.

ANALYST CFB AL 2&3 ONLY - 0660A

A bachelor’s degree from an accredited college including or supplemented by at least twelve-semester credits (or the equivalent of twelve-semester credits) in accounting, auditing, business or public administration, computer science, economics, finance, statistics, graphic design, personnel or human resources administration, user experience design, or a closely related area of study and one year of satisfactory full-time experience in accounting, auditing (including compliance or investigative auditing), business or public administration, business analysis, computer science, database administration, economics, finance, fiscal or economic management or research, statistics, graphic design, personnel or human resources administration, user experience design, or a closely related field; or

A four-year high school diploma or its educational equivalent and five years of experience as described in “1” above; or

Education and/or experience equivalent to “1” above.

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.