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VP, Publicity at Walt Disney, Burbank, CA

VP, Publicity at Walt Disney in Burbank, CA. Contract. $197,700 to $265,100 a year. Apply with swipeandhired.

The Vice President, Publicity is a senior leader with a global mandate responsible for shaping and executing best-in-class publicity campaigns for the studio's theatrical and streaming title slate. This role leads a high-performing team, sets the overall publicity strategy, and ensures seamless alignment with broader marketing priorities and direction. The VP partners closely with internal stakeholders and studio executives to deliver integrated campaigns that support talent, filmmakers, and franchise priorities from title announcement through the theatrical window and into the post-theatrical lifecycle.

Role Responsibilities:
Strategic Leadership & Campaign Development

Set the overall publicity campaign strategy for assigned titles and franchises, translating marketing priorities into actionable publicity plans. This includes the junkets and events, the photo direction and delivery, the written materials, the talent/film maker relations domestically and internationally.
Partner with the head of Publicity and marketing leadership to ensure alignment on priorities, messaging, and timing across the full campaign lifecycle
Build and execute end-to-end publicity campaigns spanning pre-release, theatrical, and post-theatrical windows
Provide strategic counsel on positioning, narrative framing, and earned-media opportunities in support of box office and brand objectives
Manage budget and deliver against tight and competing timelines

Global & International Campaigns

Lead and direct international publicity strategy, ensuring consistency of vision while adapting for regional markets, cultures, and media landscapes
Collaborate with international publicity teams and local market partners to execute coordinated global campaigns and tours
Identify and capitalize on global press, festivals, and awards opportunities that elevate the studio's slate

Talent Strategy & Filmmaker Support

Develop and oversee talent strategy for key talent, filmmakers, and creative partners across the campaign
Serve as a trusted senior advisor to talent and filmmakers, managing sensitive relationships with discretion and professionalism
Guide talent participation across press, premieres, junkets, festivals, and special events in support of campaign goals

Events, Junkets & Premieres

Define the junket and events approach for assigned titles, including press tours, premieres, screenings, experiential activations, and talent appearances
Oversee staffing, logistics, and execution of publicity-driven events, ensuring best-in-class experiences for media, talent, and key stakeholders
Establish best practices and standards for red carpets, Q&As, screenings, and junket programming

Team Leadership & Operations

Lead, mentor, and develop a team of publicity professionals across campaign management, talent relations, and events
Set clear objectives, workflows, and accountability structures to deliver campaigns on time and on strategy
Manage budgets, resources, ad-hoc hiring needs (including moderators, glam, stylists, etc), and vendor relationships in partnership with operations and finance
Oversee the photo team, supporting with specialty shoots, premieres/red carpets, step-and-repeats, special event photo needs.
Oversee the writing team, with all title written materials (i.e. film synopsis, character descriptions, Q&As, promo based publications, hometown heroes, features etc).

Cross-Functional Collaboration

Collaborate with legal, business affairs, finance, and HR on approvals, clearances, and contractual publicity obligations

Qualifications & Requirements:

12+ years of progressive experience in entertainment publicity, with significant leadership responsibility on major studio theatrical campaigns
Demonstrated success leading global publicity campaigns for tentpole, franchise, or high-profile talent-driven titles
Proven experience managing large-scale events, including junkets, press tours, and festival activations
Track record of building and leading high-performing publicity teams in a fast-paced studio environment
Exceptional strategic thinking with the ability to translate marketing objectives into compelling publicity narratives
Deep understanding of the media landscape - traditional, digital, social, and international
Strong talent and filmmaker relations skills, with the ability to navigate complex, high-stakes relationships
Excellent cross-functional leadership; able to influence and align diverse stakeholders across creative, digital, media, and international teams
Outstanding communication, presentation, and storytelling skills for internal and external audiences
Strong organizational and project management skills; comfortable overseeing multiple campaigns and timelines simultaneously
Sound judgment, discretion, and composure in high-pressure, high-visibility situations
Bachelor's degree in Marketing, Communications, Journalism,, or related field; advanced degree a plus
Willingness to travel domestically and internationally as campaign needs require

Disclaimer
PAY TRANSPARENCY
The hiring range for this position in Burbank, CA is $197,700 to $265,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.
To learn more about Disney's guidelines on the use of AI for candidates, click here.
Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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