Associate, Creative Content Production at Astro, All Asia Broadcast Centre

Associate, Creative Content Production at Astro in All Asia Broadcast Centre. Full-time. Apply with swipeandhired.

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ”

JOB RESPONSIBILITIES:

KEY RESPONSIBILITIES:

1. Brand Partnerships & Revenue Integration:

• Act as the primary liaison between Astro Media Solutions (AMS)KEY and brand partners, ensuring all partnership deliverables are clearly translated into execution plans
• Ensure all commercial agreements are fulfilled in full, including scope, timelines, and value commitments
• Identify opportunities to enhance our films and partner value beyond agreed deliverables
• Support revenue growth through effective execution of sponsorships and branded content

1. Campaign Development & Execution:

• Lead end-to-end execution of branded campaigns across TV, Radio, digital, social, and on-ground platforms
• Develop execution frameworks and timelines aligned with partnership agreements
• Coordinate across internal teams and external stakeholders to ensure seamless delivery
• Ensure campaigns are delivered on time, on brief, and aligned with both creative and commercial objectives

1. Cross-Functional Coordination & Governance:

• Bridge communication between AMS, Astro Shaw creative, production and marketing, and partners to ensure alignment
• Manage expectations across stakeholders and ensure clarity on deliverables and timelines
• Proactively resolve execution gaps or misalignments
• Establish workflows to improve efficiency and reduce risks

1. Content Strategy & Branded Storytelling:

• Translate partnership objectives into compelling, content-led storytelling
• Ensure branded content integrates seamlessly with Astro Shaw IP while maintaining quality & support development of multi-platform content

1. Innovation & Content Development

• Drive adoption of innovative formats (e.g. Chop Chop Chop, hybrid formats)
• Identify opportunities to optimise cost while maintaining creative output
• Explore new approaches to enhance campaign effectiveness

1. Performance & Commercial Delivery

• Drive KPIs including revenue realisation, cost defray, and ADEX contribution
• Track and optimise campaign performance
• Support reporting on campaign outcomes and partner value delivery

1. Non Monatery Partnerships:

• Strategic Co-Marketing: Scaled brand awareness by negotiating "zero-dollar" audience swaps and cross-promotional campaigns, securing high-value impressions without additional marketing spend.
• IP & Asset Optimization: Enhancing brand equity by packaging proprietary IP for strategic integrations and co-branded product developments that increases overall market value
• Audience Engagement: Design and execute immersive co-branded experiences—ranging from digital activations to physical events—that significantly raises audience awareness & engagement

REQUIREMENTS:

• Candidate must possess at least a Bachelor's Degree. Preferably in Business Management, Marketing, Mass Communication, Advertising/Media or equivalent
• Previous experience in creative/media agency, broadcast companies with exposure to multimedia is recommended
• Possess stakeholder management skills and ability to collaborate with various stakeholders/ clients/ partners
• A team player with strong communication skills and a through grasp of the competitive landscape, strong news judgement and an awareness of in-trend news/activities in the digital space.
• Flexible, quick thinking, eneretic and able to work independently under pressure while maintaining attention to detail
• Have a keen interest in the film industry and interest to learn more about locally produced content
• Excellent interpersonal skills.
• Able to perform well under tight deadlines and easily adaptable to change.
• Strong command of English - Written and spoken

REQUIREMENTS: