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Product Marketing Specialist at Renesas Electronics, Austin, TX

Product Marketing Specialist at Renesas Electronics in Austin, TX. Full-time. Est. up to $100k. Apply with swipeandhired.

The Product Marketing Specialist is an entry-level product marketing role responsible for supporting the creation and promotion of customer-focused technical content that helps engineers discover, evaluate, and adopt Renesas solutions.
Working closely with Product Groups, Solution Architects, Software & Solutions Teams (SST), web teams, and marketing stakeholders, this role helps transform technical capabilities into mass-market-ready content including application webpages, key technology pages, Winning Combinations, technical collateral, and solution marketing campaigns.
This position is designed for recent graduates or early-career engineers who are interested in combining technical knowledge, customer understanding, content strategy, and marketing communication.
Key Responsibilities:
Application & Technology Content Development

Support development and maintenance of application and key technology webpages.
Research industry trends, customer applications, competitors, and market opportunities.
Assist in developing customer-focused messaging and positioning for application segments.
Create and update website content, technical summaries, design resources, and supporting collateral.
Participate in content audits and recommend improvements to customer journeys and user experience.

Application System Block Diagrams (Winning Combinations) & Solution Support

Assist with creation, maintenance, and auditing of System Block Diagrams (Winning Combinations).
Evaluate architectures for technical accuracy and alignment with target end equipment and market opportunities.
Support product lifecycle reviews, including identification of obsolete, NRND, and replacement devices.
Coordinate with Solution Architects and engineering teams to collect required design information.
Help maintain consistency of technical content and governance standards across solution assets.

Product Launch & Campaign Support

Support new product introduction (NPI) activities through content preparation, webpage updates, and solution positioning.
Assist with application-focused campaigns by gathering technical content and supporting messaging development.
Coordinate technical inputs from engineering teams and product groups.
Help ensure campaign assets align with approved customer journeys and strategic priorities.

Technical Marketing Content

Develop technical marketing materials such as:
Blogs
White papers
Application notes
Training presentations
Pitch decks
Demo descriptions

Translate engineering concepts into clear customer-facing value propositions.
Support solution-selling enablement content for sales and field teams

Cross-Functional Collaboration

Work with Product Groups, Solution Architects, Web, Sales, FAEs, and marketing partners.
Participate in content planning sessions and project reviews.
Help gather stakeholder feedback and track action items to completion.
Contribute to process improvements and documentation efforts.

Minimum Qualifications

Bachelor's degree in:
Electrical Engineering
Computer Engineering
Related technical discipline

Strong written and verbal communication skills.
Ability to learn complex technical concepts and communicate them clearly.
Interest in semiconductor technologies, embedded systems, industrial, automotive, AI, power, connectivity, or similar markets.
Experience with technical projects, design competitions, internships, or research activities.

Preferred Qualifications

Internship or co-op experience in engineering, product marketing, applications engineering, technical sales, or product management.
Familiarity with:
Microcontrollers and microprocessors
Power management
Analog and mixed-signal devices
Embedded systems
Industrial or automotive applications

Experience creating presentations, technical documentation, or customer-facing content.
Understanding of customer needs analysis or competitive research.

What Success Looks Like (Year 1)
After 12 months, a successful PRODUCT MARKETING ENGINEER / PRODUCT MARKETING SPECIALIST should be able to:

Independently own smaller application or technology page updates.
Create and maintain Winning Combinations independently.
Support one or more NPI launches.
Develop customer-focused content from technical source material.
Conduct basic competitive and market research.
Collaborate effectively with engineering and marketing stakeholders.
Understand Renesas solution-selling methodology and customer journey principles

Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier . With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.
At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.
We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.
Are you ready to join our team and shape the future with us?
Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement .
Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.