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VP of Web Strategy at RingCentral, Belmont, CA

VP of Web Strategy at RingCentral in Belmont, CA. Full-time. Est. up to $250k. Apply with swipeandhired.

Say hello to opportunities.

If you’re looking to be part of what’s next in communication, you’re in the right place.

At RingCentral, we believe the best customer experiences happen when humans and AI work together. Our agentic voice AI portfolio—AIR, AVA, and ACE—brings together automation, assistance, and insights across the entire conversation lifecycle. The result? More seamless, intelligent experiences for businesses everywhere.

With $2.5B+ in ARR and $250M invested in R&D annually, we’re building the future of AI-powered business communications.

Role Overview
Own RingCentral's digital properties and drive measurable revenue growth. You'll lead strategy, design, and performance of our websites across segments and markets—owning the complete buyer journey from SEM ad to onboarding. You'll optimize for acquisition, expansion revenue, and customer experience, while building a high-performing team of web strategists, designers, developers, and analysts.

Key Responsibilities
Web Strategy & Roadmap

Define and execute multi-year web strategy aligned with segment GTM, brand, and revenue objectives

Own website P&L: performance targets, budget allocation, and ROI tied to pipeline, while driving customer acquisition, and expansion revenue

Map and optimize the complete buyer journey with Demand Gen: SEM landing pages → product evaluation → trial/purchase → onboarding

Set standards for UX, accessibility, personalization, conversion optimization, and mobile-first design

Guide web's role in ecommerce and product-led growth: self-service sign-ups, automated onboarding, trial-to-paid conversion, upsell campaigns

Buyer Journey & Conversion Optimization

Own end-to-end buyer journey mapping and optimization across all touchpoints:

Top of Funnel: SEM landing pages, organic content, paid campaigns, ABM pages (co-owned with Demand Gen)

Consideration: Product comparisons, ROI calculators, demo/webinar registration, trial sign-up experience

Decision: Pricing pages, offers, testimonials, case studies, e-signature integration

Onboarding: Self-service flows, resource centers, expansion upsell moments

Drive CRO programs: A/B testing, personalization, segmentation, and content optimization across buyer stages

Establish analytics and success metrics tied to revenue: pipeline, deal velocity, CAC, LTV, expansion ARR

Implement behavioral targeting and messaging based on company profile, user role, and buyer stage

Manage promotional campaigns: product launches, seasonal promotions, migration offers, trial-to-paid campaigns

Reduce friction: optimize forms, sign-up flows, and conversion barriers to improve time-to-value

Partner with Sales and Customer Success on handoffs: lead scoring, CRM integration, opportunity creation, lifecycle communications

eCommerce & Product-Led Growth

Lead self-service purchase flows, cart optimization, payment processing, and order management

Own free trial and trial-to-paid strategy: reduce sign-up friction, drive trial activation, optimize upgrade prompts

Build self-service onboarding experiences that reduce time-to-value and drive product adoption without sales

Track PLG metrics: free-to-paid conversion rates, product usage, expansion revenue drivers

Collaborate with Product and Customer Success on in-product messaging and expansion workflows

Develop content strategy for product tours, guides, and educational resources

Optimize funnel of free users to product, including incentive and referral programs

Project Management & Execution

Establish project discipline: define scope, timeline, resources, dependencies, risks, and approval gates

Build intake and prioritization framework balancing strategic initiatives, segment demands, and technical debt

Lead end-to-end projects: business case → requirements → design → development → launch → optimization

Establish governance: content calendars, approval workflows, testing roadmaps, escalation procedures

Manage external agencies, vendors (CMS, analytics, testing, personalization platforms), and technology partners

Report progress to leadership: monthly dashboards, quarterly reviews, annual strategy updates

Build culture of continuous improvement and experimentation

Performance & Revenue Growth

Own website analytics: establish metrics framework, create dashboards, report against targets

Define web-to-pipeline attribution across channels (organic, SEM, paid social, email, sponsorships)

Connect web metrics to business outcomes: MQLs, SQLs, opportunity creation, deal velocity, deal size

Identify trends, flag underperforming areas, recommend optimization priorities

Team Leadership

Build, hire, and develop a high-performing web team: strategists, designers, developers, analysts, project managers

Establish team roles, career paths, and mentorship programs

Set expectations, conduct regular one-on-ones, and raise the bar for talent

Required Experience & Qualifications

10+ years in web strategy, digital marketing, demand generation, ecommerce, or product-led growth in B2B SaaS

5+ years leading cross-functional teams (design, engineering, analytics, product) in matrixed organizations

Proven track record owning website strategy end-to-end with measurable impact on acquisition, conversion, and revenue

Deep expertise in buyer journey mapping, optimization, and acceleration

Advanced hands-on experience with CRO: A/B testing, landing page optimization, form optimization, user behavior analysis

Strong ecommerce knowledge: checkout flows, payment processing, cart abandonment, lifecycle marketing

PLG experience: free trial strategies, freemium models, trial-to-paid conversion, usage-based metrics

Technical fluency: CMS platforms, analytics tools, personalization and testing platforms, marketing automation

Proficiency in: web analytics, attribution modeling, data-driven decision-making, SEO, web performance optimization, web accessibility standards, project management

Budget and vendor management experience

Cross-functional leadership: influence without authority, align competing stakeholders, navigate matrix organizations

Executive communication: translate technical data into compelling narratives for leadership

Bachelor's degree in Marketing, Business, Communications, Computer Science, or equivalent experience

Comfort in fast-paced, ambiguous environments with bias toward action and iteration

What we offer (varies between Intern, FTE & Temp-FTE):

Comprehensive medical, dental, vision, disability, life insurance

Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter benefits

401K match and ESPP

Paid time off and paid sick leave

Paid parental and pregnancy leave

Family-forming benefits (IVF, Preservation, Adoption etc.)

Emergency backup care (Child/Adult/Pets)

Employee Assistance Program (EAP) with counseling sessions available 24/7

Free legal services that provide legal advice, document creation and estate planning

Employee bonus referral program

Debt refinancing assistance

Employee perks and discounts program

RingCentral’s work culture is the backbone of our success. And don’t just take our word for it: we are recognized as a Best Place to Work by BuiltIn, the Top Work Culture by Comparably and hold local BPTW awards in every major location. Bottom line: We are committed to hiring and retaining great people because we know you power our success.

About RingCentral

RingCentral is a global leader in agentic voice AI–powered business communications, delivering an integrated platform for business phone, SMS, contact center, workforce engagement management, video collaboration, and messaging. As the communications layer connecting businesses and customers, RingCentral is the front door of business communication and is in the advantageous position to apply AI at every phase of the conversation journey — before, during, and after each interaction. Our agentic AI portfolio includes autonomous voice-first AI agents that automate calls, assist in the moment, and analyze every interaction – enabling businesses to work smarter, respond faster, and connect more meaningfully with their customers. Visit ringcentral.com to learn more.

RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations for individuals with disabilities during our application and interview process. If you require such accommodations, please click on the following link to learn more about how we can assist you.