Senior Manager - Brand and Communication.Consumer at MTN, Benin

Senior Manager - Brand and Communication.Consumer at MTN in Benin. Apply with swipeandhired.

Reporting to the Chief Marketing and Digital Officer, the Senior Manager, Brand and Communications is the custodian of the MTN brand in Benin. The role builds a trusted, desirable and consistent brand across all touchpoints, and translates MTN Benin’s business plan into integrated through-the-line (ATL, BTL, digital) brand and marketing communications, go-to-market execution, and events and sponsorship programmes that drive brand preference, customer acquisition, retention and ARPU growth across Consumer, MoMo/Fintech, Enterprise, Home and Digital.