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Senior Developer Content Marketing Manager - AI Platform & Narrative at Infobip, Zagreb (Croatia)

Senior Developer Content Marketing Manager - AI Platform & Narrative at Infobip in Zagreb (Croatia). Full-time. Apply with swipeandhired.

Working at Infobip means being part of something truly global. With 75+ offices across six continents, we’re not just building technology — we’re shaping how more than 80% of the world connects and communicates.

As employees, we take pride in contributing to the world’s largest and only full-stack cloud communication platform. But it’s not just what we do, it’s how we do it: with curiosity, passion, and a whole lot of collaboration.

We operate with an AI-first mindset, embedding intelligent tools into our daily workflows to work smarter and more efficiently. Every role here benefits from and contributes to this approach.

If you're looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity.

Let’s build what’s next, together.

What this role is all about

You will join Infobip as a Senior Product Marketing Manager focused on AI, helping Infobip lead in next-generation, AI-driven customer engagement solutions. You will shape go-to-market strategy, positioning, and messaging for our AI portfolio. You will work closely with the AgentOS Product Marketing, Business Unit go-to-market, PR, and Marketing teams, as well as Product, Sales, and Revenue. Together you will turn complex capabilities into clear customer value and strong market impact.

What you'll do

Build and own the AI Narrative Framework (approved claims, proof points, and terminology), supported by competitive intelligence and a shared AI asset library for all Business Unit teams
Build and execute go-to-market strategies, including positioning, messaging, and pipeline-building initiatives
Translate technical product features, including AI-related capabilities, into clear customer value propositions and strategic reasons to buy
Enable Sales and partners with the "Why Infobip AI" sales play, an objection handling guide, and an AI narrative for resellers, system integrators, and independent software vendors
Build market credibility through analyst relations (Gartner, Forrester, and IDC), the annual State of AI report, POV papers, and an AI press programme
Gather customer proof points and develop customer stories, ROI and business case frameworks, and an AI Customer Advisory Board of 8-12 enterprise customers
Represent Infobip externally at 4-6 events a year, owning abstracts and speaker prep, and activate co-marketing with leading LLM vendors

What makes you a strong fit

7+ years of experience in B2B marketing within platform, infrastructure, or multi-product environments
Experience working in matrixed organisations
Fluency in enterprise AI (LLMs, retrieval-augmented generation (RAG), and agents)
Excellent written communication skills
Exposure to analyst relations
Hands-on, execution-focused approach to B2B marketing and sales enablement, with the ability to turn technical features into compelling messaging that addresses real customer pain points
Data-driven, adaptable, proactive, and positive, and comfortable influencing decision-making across different seniority levels within complex organisations

Nice-to-have qualifications

Background in Communications Platform as a Service (CPaaS) or communications platforms
Experience with Gartner Magic Quadrant and Forrester Wave reports
Experience marketing to both business and technical buyers

Why you'll love it here

Financial rewards & recognition - A fair compensation aligned with your experience, industry, and market standards, performance-driven bonuses, regular reviews to support your growth and recognize your contributions, and a culture that values your impact.
Flexible work arrangements - We combine in-person collaboration with remote work and flexible working hours, because great ideas happen everywhere - and not always between 9 and 5.
ESOP (Employee Stock Ownership Plan) - As an Infobip employee, you’ll have the opportunity to share in our company’s success through stock options.
Work-life balance and Well-being - We offer time off when you need it, special leave days for life’s big moments, and a flexible hybrid work model tailored to local regulations.
Career mobility - Your career is a journey. With internal mobility, upskilling, and mentorship, we help you shape your path.
Professional development - Learning never stops. Onboarding, mentorship, and training programs help you grow - no matter where you start.
International mobility - Ready to take your career global? Explore short and long-term opportunities in our Hubs worldwide.

While some benefits may vary by location, our goal remains the same: to support your growth, well-being, and success - wherever you are.

Diversity drives connection

Infobip is built on diverse backgrounds, perspectives, and talents. We’re proud to be an equal-opportunity employer and are committed to fostering an inclusive workplace.

No matter your race, gender, age, background, or identity — if you have the passion and skills to thrive, there’s a place for you here.

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status or any other part of one's identity.