Global Head of Product Marketing (AI-Native) at Clara, Bogota D.C. / DC / Colombia
Global Head of Product Marketing (AI-Native) at Clara in Bogota D.C. / DC / Colombia. Apply with swipeandhired.
Clara is the leading platform in Latin America for companies to execute and manage every payment operation. More than 50,000 leading and fast-growing businesses run on our corporate cards, bill pay, financing and B2B payments, and in 2025 the Financial Times named Clara the region’s fastest-growing company. We’re passionate about helping every company we work with become more effective—and, through that, raising the region’s competitiveness. We’re ~400 people, backed by Notable Capital, Coatue, Kaszek, monashees, DST Global, ICONIQ, General Catalyst and Goldman Sachs, among others.
Global Head of Product Marketing (AI-Native)
What you'll do
You'll own product marketing for Clara across Mexico, Brazil, and Colombia: positioning, messaging, launches, and the narrative that connects what Product builds to what drives pipeline and revenue. You'll build the function, set the standard, and use AI to make a small team produce like a large one.
Your responsibilities
- Own positioning and messaging for all Clara products and translate product capability into a story that Sales, Growth, and customers actually believe.
- Lead go-to-market for new products and features: launch plans, sales enablement, customer communication, and the metrics that tell you it worked.
- Build and run a product marketing function across LatAm.
- Use AI as a core part of the workflow: drafting positioning docs, generating and testing messaging variants, building competitive intelligence pipelines, and automating recurring content and research work.
- Partner with Growth Marketing, Sales, and Product leadership to turn the roadmap into stories, battlecards, and campaigns that move the pipeline.
- Define and track the metrics that prove product marketing's impact: activation, win rates, sales cycle length, and message resonance, not just launch volume.
- Set the editorial and storytelling bar for the whole marketing & product org: product marketing's job is to make everyone else's work sharper.
Must haves
- 7+ years in product marketing or growth marketing, with at least 2 years leading the function or a team.
- Strong storyteller: a portfolio of positioning docs, launch narratives, or campaigns that moved a real metric, not just shipped.
- Analytical: comfortable owning your own data, tying narrative decisions to funnel or revenue metrics, and making the case with numbers.
- Active, daily use of AI Building tools as part of your real workflow: research, drafting, messaging testing, and competitive intelligence.
- Experience building a function or team from a small base, with the judgment to prioritize ruthlessly.
- Excellent written and spoken English and Spanish or Portuguese; comfortable working across LATAM markets and cultures.
- Comfortable operating cross-functionally with Sales, Product, and Growth, and able to hold your own in a room with Product leadership.
Nice to haves
- Fintech, payments, or B2B SaaS experience.
- Startup or scale-up experience, where you built things without a large team or established process.
- Experience with GTM in more than one LATAM market simultaneously.
Why Clara
- A high talent-density team driven to make an impact in Latin America — low ego, high ownership.
- Competitive salary and stock options (ESOP) from day one.
- An annual learning budget and accelerated development paths.
- English is our working language, with Spanish and Portuguese every day.
How we work
- Clarity — Open and direct communication: we say what we mean and give context where it matters.
- Simplicity — If it can be simpler, it should be.
- Ownership — We own everything we do, end to end. When something needs to happen, we don't wait.
- Pride — We hold ourselves to a high standard, and it shows in what we deliver.
- ABC (Always Be Changing) — We adapt fast, embrace change, and keep learning.
- Inclusivity — Diverse ideas, stories and perspectives build a better Clara.
If you meet the must-haves, apply — the nice-to-haves are a bonus, not a requirement.