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Web Marketing Program Manager (Contract) at Sia, San Francisco, CA

Web Marketing Program Manager (Contract) at Sia in San Francisco, CA. Contract. $70 to $85 an hour. Apply with swipeandhired.

About Sia Experience - Marketing Advisory
Sia Experience is the end-to-end marketing and customer experience arm of Sia. Agile and collaborative, our Marketing Advisory Business Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise.
As strategic partners, The Marketing Advisory team empowers clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI- and data-driven strategies. Our teams lead full-funnel marketing transformations—from strategy and go-to-market execution to experience design, performance measurement, and sustainable impact.

Employment Type: W2 only
Compensation: $70-$85 hour
Duration: Full-time (40 hours/week) through December 31, 2027 (12 month contract)
Schedule: Monday–Friday, 9:00 AM–5:00 PM PST
Office: Hybrid
Location: West Coast Preferred

About the Role
As a Web Program Manager, you'll serve as a trusted partner to enterprise technology clients, helping orchestrate complex web programs that span multiple initiatives, products, and stakeholder groups. You'll work across marketing, product, design, engineering, analytics, and business teams to align priorities, drive execution, and advance strategic web objectives.
Impact
By bringing clarity to priorities, dependencies, and opportunities, you'll help clients operate more effectively and make smarter decisions about their web investments. Your work will improve how programs are planned, prioritized, executed, and optimized—ultimately driving stronger customer experiences and business outcomes.
Key Responsibilities
Program Management & Delivery

Own the intake, planning, prioritization, and delivery of web initiatives across a consumer marketing website
Independently drive projects from intake through launch, including development of project briefs, requirements, timelines, stakeholder communications, and launch plans
Lead cross-functional teams consisting of product marketing, design, engineering, analytics, SEO, legal, brand, and other stakeholders to successfully deliver initiatives
Manage multiple concurrent workstreams while balancing competing priorities, dependencies, and evolving business needs
Partner closely with the Consumer Marketing Web Lead to align on roadmap priorities, resourcing, tradeoffs, and strategic direction
Identify risks, dependencies, and blockers early and proactively drive resolution

Strategic Problem Solving & Optimization

Continuously identify opportunities to improve site performance, user experience, operational efficiency, content effectiveness, SEO, and overall web program maturity
Proactively surface risks, gaps, inefficiencies, and emerging opportunities, bringing forward recommendations and proposed solutions
Conduct audits, analyses, and research to inform optimization opportunities and future roadmap investments
Drive process improvements that improve scalability, execution quality, and stakeholder experience
Apply web best practices and strategic thinking to both new initiatives and existing site experiences
Establish and refine operational processes, documentation, and governance frameworks that support a growing web program

Web Strategy & Planning

Translate marketing and business objectives into actionable web recommendations and project plans
Evaluate requests through the lens of business impact, user experience, technical feasibility, SEO, analytics, brand standards, and long-term site health
Contribute to roadmap planning and prioritization discussions by identifying high-impact opportunities and recommending tradeoffs when necessary
Ensure web initiatives support broader marketing goals and customer journey objectives
Partner with stakeholders to define success metrics and measurement approaches for key initiatives

Stakeholder Management & Communication

Serve as the primary point of contact for assigned initiatives, driving alignment across stakeholders and maintaining momentum throughout the project lifecycle
Consolidate feedback, facilitate decision-making, and communicate recommendations, risks, dependencies, and progress clearly
Escalate strategic decisions, roadmap shifts, and major risks to the Consumer Marketing Web Lead when appropriate
Lead recurring project communications, stakeholder reviews, and status updates
Build strong relationships across stakeholder groups while effectively navigating competing priorities and perspectives

Analytics & Performance

Use data and performance insights to inform recommendations, prioritization decisions, and optimization opportunities
Monitor key performance indicators and identify trends, risks, and areas for improvement
Partner with analytics stakeholders to develop reporting, measurement frameworks, and performance reviews
Communicate performance outcomes, insights, and recommendations to stakeholders and leadership
Translate performance data into actionable next steps and roadmap opportunities

What Success Looks Like

AI-native operator — you use AI fluently across drafting, synthesis, and analysis. You think in agents and automation, not just prompts. You bring this capability to the role from day one
Projects are effectively scoped, planned, and delivered with strong stakeholder alignment and minimal oversight
Stakeholders view you as a trusted partner who can independently drive initiatives forward and navigate ambiguity
Web initiatives are prioritized effectively based on business impact, effort, dependencies, and strategic value
Opportunities for optimization and improvement are proactively identified and acted upon Cross-functional teams remain informed, aligned, and accountable throughout the project lifecycle
Risks, blockers, and dependencies are surfaced early and managed effectively
Web recommendations are grounded in data, business objectives, and industry best practices
Operational processes become more scalable, efficient, and effective over time
Site performance, user experience, and overall program health continuously improve through proactive ownership
Work is organized, timelines are managed, and nothing falls through the cracks

5–8 years of experience in web marketing, digital marketing, web strategy, web program management, consulting, agency, or related roles
Experience in consulting, agency, or other fast-paced, highly matrixed environments preferred
Proven experience managing complex, cross-functional web initiatives from planning through launch
Experience developing project briefs, timelines, requirements, stakeholder communication plans, and implementation strategies
Strong understanding of how web supports the full marketing funnel, including acquisition, engagement, conversion, and retention

Demonstrated experience with:

Landing page strategy
SEO fundamentals and optimization
Content strategy and information architecture
User journeys and conversion best practices
Website governance and operational processes
Web analytics and performance measurement
Experience using data and insights to inform recommendations, prioritization decisions, and optimization opportunities
Strong project and program management skills, including prioritization, dependency management, stakeholder communication, and risk mitigation
Experience collaborating cross-functionally with marketing, product marketing, design, engineering, analytics, legal, and brand teams
Ability to independently navigate ambiguity, make recommendations, and drive initiatives to completion
Bachelor's degree required

Preferred:

Familiarity with SEO basics and how they integrate into web content workflows
Consumer hardware, e-commerce, or devices web marketing background
Experience with project management tools
Content strategy experience (educational guides, product exploration, editorial calendars)
Agency coordination experience

Diversity, Equity, Inclusion & Belonging
At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging . We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.
Sia is an equal opportunity employer . All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.
Work Authorization & Sponsorship
At this time, Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).