Single Barrel National Accounts Regional Marketing Manager at Bacardi, Louisville, KY

Single Barrel National Accounts Regional Marketing Manager at Bacardi in Louisville, KY. Full-time. Est. up to $160k. Apply with swipeandhired.

ABOUT THE ROLE:
This role serves as the brand’s commercial lead on the Angel’s Envy Single Barrel program. Based in Louisville, KY this role will lead critical sales initiatives throughout the US to increase visibility, execution, and depletions of Angel’s Envy Single Barrels. This role will also call on our National Accounts teams to ensure alignment on Angel’s Envy and D’USSE Cognac Sales and Execution.

ABOUT YOU:
This role will require the true spirit of an entrepreneur backed up with excellent project management skills all while communicating with clarity and grace to our commercial partners most valuable customers and our most beloved consumers. As the Single Barrel program manager, the role will be the lead communication contact and the liaison between Brand/Field Manager, Regional Managers, Field Teams, Customer Service, Procurement, and Operations.

RESPONSIBILITIES:
Drive results & excellence in execution
· 45%-50% Travel.
· Achieve volume and fiscal sales goals within the US on Single Barrel and D’USSE initiatives.
· Develop, implement and execute Single Barrel Sales programs and D’USSE programs with BUSA & Distributor partners.
· Connect with RM, BUSA, and Distributor partners during monthly/quarterly forecast meetings. Ensure proper forecasting and allocations particularly Single Barrel.
· Support/Manage POS needs for Single Barrel Retail Visibility, including Retail Sampling Platform, and implement 365 Day Programming at Retail, On-Premise and Brand Home.
· Collaborate with operations, warehouse, quality, processing, bottling, and shipping team members to ensure samples and bottles are completed on schedule.
· A strong sense of accountability and “attention to detail” is essential.
Market execution & relationship building
· Regularly assess and analyze budget spends, ensuring that investment dollars are maximized for efficient ROI.
· Be the Angels Envy go-to resource for BUSA and distributor partners for Single Barrel.
· Be the D’USSE point of contact for our National Accounts Team.
· Help to launch the Single Barrel Evolution program for the commercial sales teams.
· Lead/ organize blitzes and education in markets. Conduct regular “work-with’s” alongside both BUSA and distributor personnel.
· Support and sell DTC initiatives outside of KY.
· Manage Single Barrel Commercial barrel allocation & account selection with BUSA and our distributor partners. Create overall commercial timing process; to include sell-in periods, selling tools, and guardrails - ready to hand off to Commercial organization.
· Review account Single Barrel orders for accuracy and completeness.
· Collaborate with key commercial & operation stakeholders to define the strategy on the multi-year evolution of the Single Barrel program beyond the industry standards. Cross Matrix communications with our Commercial Partners, Production, Processing, Field Marketing and Brand Home.
· Support development of the Single Barrel private selection customer visits and experiences at the brand home, to ensure a consistent, best-in-class, memorable, premium experience. Collaborate with advocacy brand home team to develop the tour path, itineraries, and selection process. Develop a playbook for single barrel selection processes both in the field and at the brand home. Work with Field Team to develop all itineraries.
· Be the liaison for all brand home visits for key Single Barrel Customers.
Proactively provide actionable market feedback
· Set and monitor Single Barrel performance, identifying risks and opportunities for improving the single barrel offerings within existing channels, customers, and consumers.

NRS Lead

EXTERNAL QUALIFICATIONS – DEGREE, CERTIFICATION, ADDITIONAL TRAINING, SKILLS
· Bachelor’s Degree, preferably in Communications, Hospitality Management, Project Management, or Business.
· Extreme timeliness, with pro-active timeline management skills with flexibility and nimbleness to manage multiple projects, timelines, and communications
· High level of responsiveness and strong communication skills.
· General computer skills including experience with excel, word, and power point
· Occasionally support remote barrel selections and tastings in key markets outside of Kentucky.

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR
· Applicant should have mental agility, bolstered by a critical thinking mindset that is solution oriented. They must also have the soft skills needed to communicate with professionalism to our stakeholders in every corner of this business. It will also be necessary to have existing relationships with Hotel and Churchill Downs in the market in order to effectively manage the needs of Advocacy Visits and various other meeting/activation needs.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.
U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

Health & Wellbeing

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

AI Disclaimer

We recognise that AI tools can be valuable to support you throughout the recruitment process. At Bacardi, we want to get to know you and understand your own experience, capabilities and perspectives during the interview. We therefore ask that you do not use AI assistance during live or pre-recorded interviews. If you use assistive technology or would like us to make any adjustments to the interview process, please let us know. This won't affect your application.