Lead Qualification Specialist (Medellin) at TransPerfect, Medellin

Lead Qualification Specialist (Medellin) at TransPerfect in Medellin. Apply with swipeandhired.

We’re seeking a proactive and strategic Lead Qualification Specialist for our Enterprise Business Development unit to own and advance qualified inbound marketing leads focused on enterprise-level solutions. This role is ideal for someone who thrives at the intersection of marketing and sales—someone who can read digital intent signals, develop tailored account-based outreach strategies, and turn marketing-qualified leads (MQLs) into sales-qualified meetings and opportunities.

The Lead Qualification Specialist will serve as the first human point of contact for many inbound prospects and will be responsible for qualifying intent, mapping buying committees, initiating multi-channel outreach, and booking meetings for account executives. This role is central to increasing conversion rates and driving pipeline from high-quality inbound interest.

Responsibilities

• Lead Engagement & Qualification

• Monitor and respond to inbound marketing leads tied to specific products and solutions

• Assess the intent and potential value of each lead through CRM activity, behavioral signals, and context

• Determine readiness to buy and route accordingly, with appropriate messaging and follow-up cadence

• Account-Based Strategy & Outreach

• Research each incoming lead and the broader buying committee within the target account

• Develop account-based engagement plans including outreach to key stakeholders who may not have entered the funnel

• Create and execute personalized campaigns across email, LinkedIn, phone, direct mail, and events

• Book introductory meetings and demos on behalf of account executives

• Collaboration & Handoff

• Provide full meeting context and insight to account managers to improve opportunity conversion

• Monitor and report on follow-up activity from sales to ensure accountability on handoff

• Deliver feedback to marketing on campaign and lead quality, behavior trends, and segmentation

• Insights & Optimization

• Identify gaps in coverage or access within buying committees and propose outreach plans

• Report trends in lead behavior and funnel progression to inform marketing strategy and content

• Contribute to messaging playbooks and outreach frameworks for high-intent leads

Qualifications

• 3+ years of experience in enterprise sales or business development

• Proven success converting inbound interest into qualified opportunities

• Experience selling enterprise SaaS and/or professional services

• Strong understanding of account-based sales and multi-threaded outreach

• Familiarity with email automation tools, CRM systems, and prospecting platforms (e.g., Salesforce, HubSpot, Outreach, Salesloft, LinkedIn Sales Navigator)

• Excellent written and verbal communication skills with a consultative and persistent approach

• Highly organized and comfortable managing multiple accounts and lead stages simultaneously

Why Join Us?

• Be the bridge between marketing and sales in a high-impact, high-visibility role

• Work with a supportive team focused on pipeline growth and enterprise expansion

• Influence the strategy behind account-based marketing and demand generation

• Join a fast-paced environment where curiosity, initiative, and collaboration drive success

In order to apply, please submit your CV in English