BOUCHERON Media & Digital Marketing Intern, GC at Kering, Shanghai

BOUCHERON Media & Digital Marketing Intern, GC at Kering in Shanghai. Internship. Apply with swipeandhired.

Summary
Job Family Group Description - Communication & Marketing:
This Job Family Group includes jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand.

Job Family Description - Marketing:
Proposes and presents our brand products in a creative and innovative way. Reinforces bonds with regular clients, engages new clients and demonstrates internationally how we set trends.

Speciality Description - Digital Marketing:
Oversees our digital marketing strategy. Provides trends, positions the brand in various channels and proposes innovative strategies to advertise the product. Produces editorial content for use across digital platforms.
Job Description
Your main missions would be the following:
As APAC coordinator with local markets (CN, KR, TW, HK, MO) regarding all executional works and project timelines

1. Media Campaign Coordination – 30%

• Coordinate media campaign project timeline from briefing, proposal, launch clipping report, mid-campaign report, post campaign report
• Coordinate media campaign assets mapping and materials
• Coordinate campaign webpages including UTM URL and local translations
• Coordinate global social campaign brief including assets mapping, URL, translations an demo validations

1. Media Plan – 5%

• Coordinate monthly media plan submission from local markets

1. Digital Project Coordination – 10%

• Coordinate on-going debugging, translation and proofreading with local market contacts
• Coordinate webpage request from local markets
• Coordinate Wechat MP and Tmall campaign page layout validations

1. Social Media Coordination – 30%

• Daily coordination on global social calendar assets and translations to ensure quality postings on local social OAs
• Coordinate KR and CN local social calendar
• Coordinate local posts request of HK and TW
• Coordinate Wechat post layout validation
• Coordinate monthly social report submission from CN and KR
• Review monthly social report draw learnings from last month best performances and keep up with competitors’ social activities

1. SEM Project Coordination – 5%

• Coordinate always-on SEM visual renews
• Coordinate monthly SEM report submission from local markets

1. Reports – 20%

• Monthly newsletter update
• Media campaign activity update

Who you are:

• Fluent in English.
• Strong communications and coordination skill, extroverted
• Good analytical skill
• Social and digital guru
• Able to attend at least 4 days/week
• At least 6-month internship

Job Type
Student (Fixed Term) (Trainee)
Start Date
2026-11-11
Schedule
Part time
Organization
Kering (Shanghai) Watches and Jewelry Limited