Director, Martech and Applied AI, YouTube Marketing at YouTube, Zürich
Director, Martech and Applied AI, YouTube Marketing at YouTube in Zürich. Apply with swipeandhired.
- Define and own the MarTech roadmap, transforming isolated marketing requests into an interoperable technology portfolio.
- Drive efficiency improvements by automating key marketing surfaces and scaling our ability to deliver personalized communications to billions of users. Forge deep, high-trust relationships with product management and engineering.
- Drive principled architectural decisions, determining when to leverage YouTube/Google’s internal engineering stack (data gravity, scale) versus integrating external solutions (speed, agility). Oversee end-to-end architecture of our core platforms.
- Lead the technical design for marketing data pipelines, ensuring strict adherence to privacy (GDPR/CCPA) while maximizing signal fidelity for attribution and measurement.
- Develop and advocate for a shared long-term vision for how AI/ML will transform YouTube's marketing efforts. Advocate for a culture of automation.
Minimum qualifications:
- Bachelor’s degree in Computer Science, Engineering, Mathematics, or equivalent practical experience in a technical field.
- 15 years of experience in Marketing Technology, Product Management, or Engineering Leadership, with 5 years specifically managing technical roadmaps.
- 8 years of experience as a people manager leading teams.
- Experience designing systems for two-sided marketplaces or platforms (e.g., balancing supply/creators and demand/viewers).
- Experience querying and architecting data environments.
Preferred qualifications:
- Master’s degree in Computer Science or MBA with a technical focus.
- Experience building proprietary internal marketing tools or platforms, rather than solely integrating off-the-shelf vendors.
- Experience as a software engineer or data engineer prior to moving into leadership/strategy.
- Understanding of streaming video delivery, algorithmic recommendation systems, and how off-platform marketing signals influence on-platform engagement.
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
YouTube is seeking a MarTech Leader to define and execute a technology vision at the intersection of Marketing, Product, and Engineering. You will own the end-to-end roadmap and architecture of the YouTube Marketing Technology stack, transforming ambitious marketing goals into rigorous technical specifications.
As a primary bridge between functions, you will advocate for an AI-powered infrastructure that scales globally. We are looking for a visionary who commands the respect of engineering and the trust of marketing, ensuring our data and operations aren't just efficient, but are key drivers of YouTube’s growth.
This role reports to the Sr. Director of YouTube Marketing Strategy, Insights, and Analytics, leading a team of ~20 reports.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
- Bachelor’s degree in Computer Science, Engineering, Mathematics, or equivalent practical experience in a technical field.
- 15 years of experience in Marketing Technology, Product Management, or Engineering Leadership, with 5 years specifically managing technical roadmaps.
- 8 years of experience as a people manager leading teams.
- Experience designing systems for two-sided marketplaces or platforms (e.g., balancing supply/creators and demand/viewers).
- Experience querying and architecting data environments.